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Complete your Halloween look with hauntingly good hair

Forget the tricks–it’s time for treats!
/ Future Now

Community CALL! Join the #ColdRinseChallenge

Show your support for Breast Cancer Awareness Month.
/ products + routines

Less is more: Simplify your routine with repair products that work

Thanks to the power of biotech, this K18-coded protocol will maximize your time + results.
/ hair science

The science of clean hair

AKA the dirty truth about clean hair.
/ products + routines

How much leave-in mask should you use?

A handy dosage guide for every hair type, density, and length.
/ hair science

What is clarifying shampoo?

Hint: It tackles product buildup + boosts the efficacy of other products.