How much leave-in mask should you use?
A handy dosage guide for every hair type, density, and length. Read More
/ hair science

Meet AirWashâ„¢: The Reinvention of Dry Shampoo

Discover the future of clean, powered by K18-patented ODORBINDâ„¢ biotech. Read More
/ hair science

How to Decode Beauty Labels

The science behind understanding ingredients—even (seemingly) complicated biotech ones. Read More
/ products + routines

How Often Should I Wash My Hair?

There’s no one-size-fits-all approach to cleansing—but there are science-backed guidelines. Read More
/ hair stories

What Being a Woman in Biotech + Hair Means to Me

Bioengineer and soon-to-be trichologist Sareena Karim shares how she uses science to empower others to embrace their unique beauty. Read More
/ hair science

Is K18 a Protein?

Dive into the science of proteins and peptides, and what it means for molecular repair. Read More
/ Future Now

How HairToStay Helps Keep Hair + Hope Alive for Cancer Patients

Learn how our Future Now Initiative partner, HairToStay, helps cancer patients afford scalp cooling, a treatment that dramatically reduces chemothe... Read More
contributors
Biochemist
Karl Schmieder

Karl is a biochemist + the CEO of MessagingLab, a company that works with other Scientists to help them tell their...

Scientist
Heleen Kibbelaar

Heleen holds a bachelor's and master's degree in (physical) chemistry from the University of Amsterdam and Utrecht University in the Netherlands....

Colorist
Aura Friedman

You name ‘em, Aura has colored their hair. From celebrities like Lady Gaga, magazines like Teen Vogue, and the...

Salon Owner
Christine Thompson

As a professional colorist at Spoke & Weal in Los Angeles, Christine specializes in corrective color, color change, and working...

Colorist
Linh Phan

Linh Phan, or as his loyal following calls him, BESCENE is an international educator, salon owner + CEO. Sharing his trend-spotting...

Scientist
Esther Olu

Esther Olu is an R&D formulation scientist, esthetician, educator, science communicator who is a passionate advocate for dispelling misinformation within the...