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Mar 20, 2025 /featured, science
how does AstroLift™ volume spray work? The exciting science behind the weightless, lasting lift all hair types are loving.
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We C You 02: How To Talk About Curly-Coily Hair

 Listen, we’re big on expression at K18 if you couldn’t tell, and we know expression comes in all forms. How you wear your hair, how you talk, the s...
/ hair science

SCIENCE CLASS 04: biomimetics 101

 This Science Sunday is all about biomimetics—that fancy word on the front of all our products. In order to break down the special sauce behind biom...
/ hair science, science

the discovery of our peptide

 A team of European researchers led by noted biotechnologist, Prof Artur M. Cavaco-Paulo were researching the glycoproteins synthesized in the epith...
/ contributor-heleen, hair science, science

HAIR MYTH BUSTING 01: more product does not equal better hair

 Trying tons of products to fix your damaged hair? Adding more and more products to your routine hoping to return hair to some sort of healthy state...
/ contributor-thompson, tutorials

revive bleached hair

 We weren’t going to do it. We weren’t going to make a joke about how blondes have more fun, because well, that just seems too easy. But we will mak...
/ hair science

SCIENCE CLASS 02: the dynamic world of hair

 We’ll open this class with a question. What do you really know about hair? Did you know it’s not a static, physical thing? It’s a dynamic, constan...
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