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Mar 20, 2025 /featured, science
how does AstroLift™ volume spray work? The exciting science behind the weightless, lasting lift all hair types are loving.
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K18 fundamentals
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A note on sustainability from K18 Co-Founder + CEO

 Hello K18 World,     It’s not often I get to speak directly to you, and I couldn’t be more excited about the reason I’m writing to all of you tod...
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A love letter to our stylists

 Here's to the artists 
/ products

K18 FUNdamentals 04 – How damp should my hair be?

 You know what's fun? When your product works. We'll be breaking down key info + recommendations weekly to help you get the most out of K18.    
/ hair science

HAIR MYTH BUSTING 02: most products are NOT optimized for hair

 Ok listen, we’ve all been there. Your hair doesn’t look or feel the way you want it to, so you add some (a ton of) product. Maybe it’s a styler to...
/ hair science

SCIENCE CLASS 06: the science of sustainability

 Sustainability.   It’s such a buzzword these days. Who wouldn’t want to go green while renewing some part of their routine? We get it, sustainable...
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K18 FUNdamental #5 Help, it's not working, why?

 You know what's fun? When your product works. We'll be breaking down key info +  recommendations weekly to help you get the most out of K18.  
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