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Mar 20, 2025 /featured, science
how does AstroLift™ volume spray work? The exciting science behind the weightless, lasting lift all hair types are loving.
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K18 fundamentals
/ contributor-olu, hair science, science

myth busting 05: the truth behind silicones

 Your hair and this ingredient have a love/hate relationship. One day, it makes your hair feel very silky, frizz-free, and luminous and on others, i...
/ damage, hair damage, hair science, science

MYTH BUSTING 03: the TRUTH behind hair damage

 The D word. That damn damage! It’s the worst. We know, we built a whole company around renewing hair that’s been destroyed by it. It’s not exactly ...
/ people

The Future Artist Class of 2021 Scholarship Spotlight

 As challengers of our industry’s status quo, we took the first steps toward creating room for all hair innovators by launching The Future Artist S...
/ hair science

Myth Busting 04: Conditioners

 We get it, skipping conditioner feels wrong. Especially when it’s been a post-shampoo ritual for as long as you can remember. We’re not here to cau...
/ products

frizz-free hair: how to tame your frizzy hair

 Let’s talk frizz. Where does it come from? Why does it exist? And why is it always getting in the way of the perfect hair day?  Whether it is caus...
/ hair science

Science Class 08: how curls happen

 At first glance, anyone would say curly hair is different from straight hair. You have eyes, we know. But what does science say about the layers we...
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