Mar 20, 2025 /featured, science
how does AstroLift™ volume spray work? The exciting science behind the weightless, lasting lift all hair types are loving.
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/ molecular moments

How a Great Haircut Can Transform Your Client’s Confidence With Erik Jon

 A conversation on how Erik brings over a decade of experience to his expertise 
/ curly coily care

What Do Damaged Curls Look Like?

 Our guide to caring for damaged curls + coils with PRO expert, Alifia  
/ products + routines

How To Find The Right K18 Routine For Your Client

 Haircare routines are personal. Even within the K18 team, we all have our favorite products and expression routines. If you’re looking to send your...
/ hair science, science

Where Does Hair Strength Come From?

 Strength and elasticity comes from keratin protein building blocks. Your hair is made up of the cuticle and cortex. The cortex is responsible for s...
/ curls

Can protective styles damage hair?

 Our guide to preventing damage from protective styles with PRO expert, Alifia  
/ K18 FUNdamentals

How to prevent summer hair damage

 Get the breakdown on different types of summer hair damage, and the best ways to tackle them.
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