Why You Should Offer the K18 PRO Service to Every Client

Hint: your clients don’t have to have chemically treated hair for it to make a major difference

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K18REPAIR™ as a first step in any salon visit is the equivalent of insurance for whatever artistry lies ahead. 


“Everybody experiences some type of environmental damage that needs repair,” notes Eric Vaughn, hair stylist and owner of REV in Dallas. Part of what makes the K18PEPTIDE™ so effective is its universality. When we say “freedom of expression for all hair types,” we mean it. 


K18REPAIR™ is at the heart of the K18 experience. We tapped Claudia Franco, our very own hair science + technique educator, to get her POV on what makes the service a non negotiable. “Working on a strong, clean canvas ensures more predictable service results—whether it's a haircut or a color or any type of service.”

Why You Should Offer the K18 PRO Service to Every Client

Thanks to the strength that the K18PEPTIDE™ provides in just 4 minutes, the color corrections Claudia specializes in are focused on artistic expression, without having to worry about jeopardizing hair health. Sometimes this involves five different steps, between color extractors and different rounds of bleach. Starting with the PEPTIDE PREP™ PRO chelating hair complex, hair is reset for a more vibrant, even color, restored bounce and shine, and improved product effectiveness. By using the PRO-exclusive molecular repair mist, she’s able to reset damage as she works. Finishing her services with the leave-in molecular repair mask means that Claudia can bring hair back to neutralized and optimized pH—leaving clients with healthier hair than before. 


And the end result for Claudia? The ultimate confidence that her creativity will always have the strongest canvas. As a K18 Certified Stylist, you can expect the same, and so much more. 

Want to explore more? Read up to help your clients find out which shampoo to use, or learn how to style curls + coils, or deep dive into the science behind frizz


P.S Tag us in your K18 transformations on social with #k18results. 

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professional molecular repair mist 300mL
First step of K18REPAIR™ service restores up to 99% elasticity pre-service
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professional molecular repair mask
Second step of K18REPAIR™ service reverses damage post-service
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