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Mar 20, 2025 /featured, science
how does AstroLift™ volume spray work? The exciting science behind the weightless, lasting lift all hair types are loving.
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/ hair science

Why Natural Ingredients Aren’t Necessarily Better for You (or the Planet)

 The truth behind natural hair beauty products + how synthetic biology creates safer, more effective, more sustainable solutions.
/ products + routines

How to Use AirWash™ to Extend Every Client's Style

 Help them go 3 days longer between washes with NEW biotech-powered dry shampoo.
/ products + routines

How to Use AirWash™ to Extend Every Client's Style

 Help them go 3 days longer between washes with NEW biotech-powered dry shampoo.
/ hair stories

How I Gained Confidence By Working With All Hair Types

 Multicultural PRO colorist, Cherin Choi, shares her path to becoming a stylist and how she brings her unique definition of beauty to every service.
/ products + routines

How AirWash™ Supports Your Scalp

 The reinvention of dry shampoo recognizes, traps, and eliminates odor while keeping your scalp (and hair) healthy.
/ hair stories

How Motherhood Changed My Approach to Beauty

 One of K18’s newest moms, Marian Kurz, shares her tips for getting the most out of her beauty routines in less time and steps.
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