Can I Use K18 On Keratin-Treated Hair?
Here’s how K18 strengthens hair before damaging keratin treatments + helps them last longer. Read More
How K18 Molecular Repair Delivers Healthier Hair—Fast
The patented K18PEPTIDE™ goes to work at the molecular level to create lasting, durable repair. Read More
How To Heat Style With Less Damage, Featuring Zoe
See how our Marketing Manager Zoe heat styles without worry. Read More
What Hair Means for People Battling + Surviving Breast Cancer
For many undergoing cancer treatment, hair loss is inevitable. PBA, HairtoStay, and Look Good Feel Better are working against it. Read More
The “Why” Behind K18
Your starter guide to K18’s biology-first haircare, inspired by nature, designed for you. Read More
How To Grow Healthy Hair, Featuring Griffin
See how our Video Editor, Griffin, uses K18 to reach his curly–coily hair growth goals. Read More
Karl is a biochemist + the CEO of MessagingLab, a company that works with other Scientists to help them tell their...
Heleen holds a bachelor's and master's degree in (physical) chemistry from the University of Amsterdam and Utrecht University in the Netherlands....
You name ‘em, Aura has colored their hair. From celebrities like Lady Gaga, magazines like Teen Vogue, and the...
As a professional colorist at Spoke & Weal in Los Angeles, Christine specializes in corrective color, color change, and working...
Linh Phan, or as his loyal following calls him, BESCENE is an international educator, salon owner + CEO. Sharing his trend-spotting...
Esther Olu is an R&D formulation scientist, esthetician, educator, science communicator who is a passionate advocate for dispelling misinformation within the...