Why Less Is More for Your Hair + the Planet
How K18’s intentional formulation means fewer ingredients, fewer steps, and fewer resources required.
Read MoreK18 has pushed the boundaries of haircare from the very beginning, and that doesn’t stop at your hair’s health—we want to make a meaningful impact on the Earth too. We’re committed to taking active steps to operate responsibly within the haircare industry, the beauty space, and the world.
Our goal is simple: Maximize expression, minimize damage to hair and the planet.
Many current beauty industry practices drive overconsumption and waste with a narrative that encourages the need for excess usage. The result? More than 145 million tons of plastic waste every year from the beauty industry alone.
Meet our answer to wasteful routines—highly concentrated formulas with select intentional ingredients that understand the biology of your hair. That means no fillers, fluff, or do-nothing ingredients are used in our products.
The truth is, damaged hair is resource-thirsty hair. All the things we rely on to make hair look and feel better contribute to waste of time and resources. By creating genuinely healthy hair that needs less, we all waste less energy, time, and resources in the process.
But how?
synthetic biology for a more sustainable future
Our less is more approach is made possible by synthetic biology. Traditional product development processes are resource-heavy. Moving toward a world that can rely more on biotech products will reduce waste and demand on an already taxed supply chain.
Synthetic biology is the way toward a more sustainable future. Harnessing the power and possibilities of this forward-thinking field allows us to create better ingredients and harder-working solutions without taxing the planet (or your wallet!).
Using synthetic biology, at K18:
We engineer highly concentrated formulas that do more with fewer ingredients.
We formulate with a deep understanding of hair biology, so all our products work effectively and require less.
We challenge the need for more by asking if we can accomplish the same or better results with less.
Ready to experience the K18 less-is-more difference yourself?
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