K18 is on a mission to empower expression for everyone, every single day by making the impossible possible with the right technology.
Through expression, we continually evolve into the next iteration of our identity—
and likewise as we evolve, we shift our expression to match.
“Expression is a catalyst for personal and societal growth. Like a dancer expresses themselves through movement and technique, we express our uniqueness and emotions through all aspects of hair. Whether it’s the way hair moves through a precise and technical haircut, the way color reflects differently through creative placement and changing light, or how a dynamic transformation changes someone's entire existence, it is through expression that we are able to evolve as artists, constantly pushing through the boundaries of our creativity and expanding our perspectives.”
— Eric Vaughn, K18 PRO stylist
As we enter this holiday season, K18 continues to bring fearless innovation forward, pushing boundaries past where anyone thought they could go. This dedication strengthens the unbreakable connection between hair artists and their clients, allowing you to spend less time reversing damage–and more time creating without limits.
Meet the NEW limited-edition kit, intentionally bundled to make creating the healthiest canvas for every client’s hair simple, effective, and fast.
next level hair repair
Jumpstart every client's healthiest hair for the holidays with this exclusive set. Three biotech-powered steps deeply clean, repair damage + smooth frizz on all hair types at home, making space for more time to create without limits in the salon.
First, a color-safe detox shampoo helps break down 99% product buildup*, 95% sebum*, and 76% copper* after just one wash—prepping hair for maximum results from the molecular repair hair mask.
Then, leave-in molecular repair hair mask reverses hair damage caused by lightener, color + chemical services, and heat* in just 4 minutes—restoring strength, softness, smoothness, and bounce.
Finally the molecular repair hair oil–a strengthening de-frizz solution–delivers immediate and long-term frizz control, improves shine, and seals split ends while offering 450°F (232°C) heat protection*.
limited-edition design
K18 teamed up with artist and bioscientist, Tracy Debenport, for the 2024 holiday kit packaging. Take a closer look at the pattern to see the possibilities of expression manifest under the microscope with a molecular view of crystal formations from amino acids (AKA what makes up the K18PEPTIDE™).
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