K18 FUNdamentals 09: Skipping conditioner makes me nervous
You know what's fun? When your product works. We'll be breaking down key info + recommendations to help you get the most out of K18. Read MoreWhere there’s shampoo, there’s conditioner…usually. The thought of skipping it feels wrong, we get it, we were big conditioner people once too. But hear us out, conditioner blocks our K18Peptide™. Well, that changes things.
The thing about conditioner is, it coats your hair to make detangling (or dramatically running your fingers through it) a total breeze. But the film it leaves behind prevents our K18Peptide™ from penetrating the cuticle and reaching the innermost layers of the hair. So, it can’t get to the broken polypeptide (keratin) chains to renew your hair’s core strength + elasticity. Yikes.
This brings us back to the whole “skip the conditioner” thing.
A clean canvas helps our patented peptide do its magic, so make sure to clarify any buildup before your first time trying K18. Once the 4-minute activation period is up (and the K18Peptide™ has successfully penetrated the cuticle), feel free to comb + style hair as usual. If you want to apply a leave-in, be our guest. If you want to jump back in the shower, condition, and rinse it out—more power to you. If you want to go all out and style it, make sure to get pictures.
See ya next week for more FUNdamentals.
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