K18 PRO stylist, Alifia Young, explains how our reinvention of dry shampoo is a game changer for all hair types and gives us her top tips for refreshing every client’s style.
Read MoreTired of dry shampoo that leaves hair gritty and full of visible buildup? You’re not alone.
Finding a dry shampoo that refreshes all hair types and colors without weighing clients’ hair down with starchy buildup or leaving a white cast behind can seem impossible—until now.
how AirWash™ reinvents dry shampoo
AirWash™ isn't your traditional dry shampoo. It's a weightless, non-aerosol formula powered by revolutionary K1-patented biotech that detects, traps, and eliminates odors and absorbs oil on contact*.
“Not only does it extend your style, AirWash™ actually eliminates odor instead of masking it,” Young explains.
Thanks to K18-patented odorBIND™smart-release biotechnology and translucent mineral-based microbeads, AirWash™ delivers a high-performance clean for all hair types. without white cast, starchy buildup, or heavy fragrance.
“K18 AirWash™ leaves hair looking clean and fresh, no matter the hair color or texture," Young says.
how to use AirWash™ on curly + coily hair
Ready to give it a go? Before applying AirWash™, Young suggests parting your client’s hair into four or six sections to get the best application.
“We generally recommend applying the product four to six inches from the scalp, but if you have more curly + coily hair, try to apply the dry shampoo four inches away so that you can concentrate that application to the scalp and so that you don't get any overspray.”
Then massage the product into your scalp, as it makes a huge difference in the results, she adds.
what if you’re sporting a protective style?
Whether you’re wearing braids, a wig, or sew-in, AirWash™ is perfect for refreshing your curly + coily clients’ hair.
“You can use it on your foundational braid underneath a sew-in or a wig,” Young says.
As she mentioned earlier, for curly + coily hair (even if styled) make sure to spray it four inches away from the scalp, then massage in or brush so it can work its magic.
for those with silk-pressed hair
If your client’s hair has been heat styled, Young suggests putting it into a couple of sections and “starting with one spray of AirWash™ on each part and see if that works before applying another spray.”
Like all K18 products, she says, you don’t have to use a lot to see amazing results. Less is more!
Afterward, massage it in, brush, and style as usual, and voilà—you’ll deliver fresh, day 1 hair on contact*.
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