FUNdamentals 35: What’s immediate vs. long-term haircare?
You know what's FUN-damental? When your product works. We'll be breaking down key info + recommendations to help you get the most out of K18.
Read MoreWe appreciate instant gratification just as much as the next person, but long-term results are always worth the wait. Thanks to our multitasking, fast-acting molecular repair hair oil, your clients won’t have to.
Let’s get into it.
what's immediate haircare?
These are the immediate benefits you get from products sitting on the outer layer of hair. Many styling products work here, adding slip for more manageability. So when you reach for our frizz-fighting oil, you may expect immediate smoothness and shine on the outside of your client’s hair. Well, we intentionally formulated with natural oils that work past the cuticle layer. Nourishing ingredients like sunflower oil, hemisqualane, and squalane reinforce hair’s moisture barrier, immediately smoothing flyaways, adding 104% shine*, and a 78% reduction in split ends*. Talk about instant results.
what about long-term haircare?
Think of these products as your inner layers players, working on a deeper level to deliver long-term results for your clients. Since frizz-causing damage lives in the innermost layers of your client’s hair, it was important for our oil to work there too.
Our patented K18PEPTIDE™ drives clinically proven damage repair*, restoring multiple types of broken bonds for holistic hair health. Even after bleach + color, chemical services, and heat damage, you can expect next-level strength, softness, smoothness, and bounce. Oh yeah.
holistic haircare = better styling
The key to making your styling dreams come true? Addressing your client’s hair health from the inside out. Damage isn’t just on the surface, so products that work on multiple levels of the hair fiber will deliver the strongest, healthiest hair canvas for your services.
It doesn’t take a 10-step haircare routine to make it happen. You just need holistic haircare for fearless expression. So whether you’re looking to smooth back a style or prep for an upcoming transformation, we’ve got your back.
See ya soon for more FUNdamentals.
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