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Introducing K18 x FRAMAR hair coloring foils

Our new limited-edition collaboration is for stylists–just like you.

Charli xcx’s hairstylist gives good tour hair

Matt Benns’s hair story—how he got into the biz, how he met Charli, and how he keeps her hair looking brat.

The best way to use hair oil

While there’s no exact “wrong” way, there is a better method.

the give back gift guide

We love hair–and our community 

How to keep hair strong all winter long

aka the truth about cold weather haircare

The Top K18 Mask FAQs

answering your most-asked questions.