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Mar 20, 2025 /featured, science
how does AstroLift™ volume spray work? The exciting science behind the weightless, lasting lift all hair types are loving.
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/ products + routines

How To Fight Frizz + Support Aging Hair, Featuring Erin

 Discover how Erin, our SVP of Global Retail Sales, supports aging hair + fights frizz and damage from extreme bleaching services.
/ synthetic biology

how does synthetic biology work?

 hint: it has a lot to do with harnessing the power of bacteria, like E. coli.
/ products + routines

How To Protect Hair Color, Featuring Maram

 See how Maram, our Senior Director of Consumer Engagement protects her color + hair health with K18.
/ hair science

How Cosmetic Ingredients Are Made

 Discover how the ingredients in your beauty products are made, and how synthetic biology is pioneering more sustainable production.
/ build your business

How To Get Your Clients Started with K18

 Introducing your clients to K18 at the salon—and at home.
/ products + routines

How To Get Healthy Hair, Featuring PRO Stylists Cassondra Kaeding + Alifia

 Discover how celebrity colorist Cassondra Kaeding and K18 educator + PRO stylist Alifia tackle multiple damage types with K18
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