Mar 20, 2025 /featured, science
how does AstroLift™ volume spray work? The exciting science behind the weightless, lasting lift all hair types are loving.
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K18 fundamentals
/ synthetic biology

How Synthetic Biology Powers Our Biology-First Haircare

 Discover the biotech-powered difference of our biology first haircare, inspired by nature, designed for you.
/ curly coily care

Can I Use K18 On Keratin-Treated Hair?

 Here’s how K18 strengthens hair before damaging keratin treatments + helps them last longer.  
/ products + routines

How K18 Molecular Repair Delivers Healthier Hair—Fast

 The patented K18PEPTIDE™ goes to work at the molecular level to create lasting, durable repair.
/ products + routines

How To Heat Style With Less Damage, Featuring Zoe

 See how our Marketing Manager Zoe heat styles without worry.
/ hair stories

What Hair Means for People Battling + Surviving Breast Cancer

 For many undergoing cancer treatment, hair loss is inevitable. PBA, HairtoStay, and Look Good Feel Better are working against it. 
/ hair science

The “Why” Behind K18

 Your starter guide to K18’s biology-first haircare, inspired by nature, designed for you.
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