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/ build your business

how to detangle hair after a lightening service (and send clients home with a new routine)

Color specialist Tabitha Dueñas breaks down her go-to strategy for you step by step.
/ products

When Should I Choose Damage Repair vs Protection?

How to create the best service routine, and what to send your clients home with.
/ hair science

Why Does Hair Go Gray?

Hair texture changes as our hair ages, and so does its color—let’s dive into the hair follicle science behind graying hair.
/ video

Trichologist Angela Onuoha explains what causes daily hair damage

Trichologist Angela Onuoha breaks down what causes daily hair damage, and how these culprits cause hair breakage, frizz, and dull color. The soluti...
/ business

PRO Tips to Smooth + Soften Curly + Coily Hair During Services

Our guide to adding conditioning protection to your service routine.
/ build your business

How to Talk To Your Clients About DAMAGE SHIELD protective conditioner

Discover how to educate + retail weightless conditioning protection to every client.