/ hair stories

How Embracing My Natural Hair Texture Transformed My Life

PRO Stylist Latoya Moore shares her hair story and mission to help clients love their hair.
/ video

How Nature Inspires K18 Innovation

See what’s possible with our biology-first approach.
/ products + routines

How DAMAGE SHIELD Protects Hair with Biomimetics

Damage happens daily, but with biotechnology, you can stop it before it starts.
/ hair science

All Hair Is Hair—and the Same—on the Molecular Level

Let’s dive into how K18PEPTIDE™ repairs damage no matter what your hair looks like.
/ products + routines

how molecular repair works for grey hair

Keep your clients’ hair soft and strong through every life stage.
/ build your business

how to detangle hair after a lightening service (and send clients home with a new routine)

Color specialist Tabitha Dueñas breaks down her go-to strategy for you step by step.