myth busting 05: the truth behind silicones
Your hair and this ingredient have a love/hate relationship. One day, it makes your hair feel very silky, frizz-free, and luminous and on others, i... Read More
MYTH BUSTING 03: the TRUTH behind hair damage
The D word. That damn damage! It’s the worst. We know, we built a whole company around renewing hair that’s been destroyed by it. It’s not exactly ... Read More
Myth Busting 04: Conditioners
We get it, skipping conditioner feels wrong. Especially when it’s been a post-shampoo ritual for as long as you can remember. We’re not here to cau... Read More
Science Class 08: how curls happen
At first glance, anyone would say curly hair is different from straight hair. You have eyes, we know. But what does science say about the layers we... Read More
SCIENCE CLASS 04: biomimetics 101
This Science Sunday is all about biomimetics—that fancy word on the front of all our products. In order to break down the special sauce behind biom... Read More
the discovery of our peptide
A team of European researchers led by noted biotechnologist, Prof Artur M. Cavaco-Paulo were researching the glycoproteins synthesized in the epith... Read More
Karl is a biochemist + the CEO of MessagingLab, a company that works with other Scientists to help them tell their...
Heleen holds a bachelor's and master's degree in (physical) chemistry from the University of Amsterdam and Utrecht University in the Netherlands....
You name ‘em, Aura has colored their hair. From celebrities like Lady Gaga, magazines like Teen Vogue, and the...
As a professional colorist at Spoke & Weal in Los Angeles, Christine specializes in corrective color, color change, and working...
Linh Phan, or as his loyal following calls him, BESCENE is an international educator, salon owner + CEO. Sharing his trend-spotting...
Esther Olu is an R&D formulation scientist, esthetician, educator, science communicator who is a passionate advocate for dispelling misinformation within the...